GS Retail and World Vision Support Undernourished Children with 'Love Lunchbox' Program

A Portion of Hyejaroun Series Sales Donated
All Donations to Support Children in Welfare Blind Spots

GS Retail announced on the 23rd that it held a donation ceremony for the 'Love Lunchbox' program, in partnership with the international relief and development NGO World Vision, to support children at risk of undernourishment.

From the left) Jo Myunghwan, Chairman of World Vision Korea, actress Kim Hyeja, and Lee Jungpyo, Head of Marketing Division at GS Retail, are posing for a commemorative photo at the donation ceremony for 'Love Lunchbox' held on the 22nd. Provided by GS Retail

This ceremony was an event to donate a portion of the sales proceeds from GS Retail's popular ready-to-eat meal brand, the 'Hyejaroun' series, to World Vision's child nutrition support program.

The Hyejaroun series was planned with the intention of "providing a genuine meal at a reasonable price" since its relaunch in February 2023. It has gained popularity, with cumulative sales surpassing 43 million units. The company explained that this donation was made both to give back to customers for their support and to strengthen the core values of the brand.

The entire donation will be used for the 'Love Lunchbox' program operated by World Vision. Lee Jungpyo, Head of the Marketing Division at GS Retail, stated, "Based on the belief that consumer choices can contribute to building a better society, we will continue to offer various products and campaigns that embody ESG (Environmental, Social, and Governance) values in the future."