Pre-Promotion of 'MyK FESTA in Yeosu'
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Yeosu City, South Jeolla Province (Mayor Jung Kimyung) announced on May 22 that it will host a one-night, two-day familiarization tour for overseas K-influencers from May 23 to 24.
This fam tour is organized to promote the large-scale Hallyu cultural festival, 'MyK FESTA in Yeosu,' in advance. The city will invite 20 influencers from 15 countries, fostered by the Ministry of Culture, Sports and Tourism, to offer them experiences in tourism, culture, and gastronomy.
The influencers will visit major tourist attractions such as the Yeosu World Expo site, create content, and share it on their own social media platforms such as YouTube and Instagram, thereby promoting Yeosu to a global audience.
In addition, they plan to focus their content on 'MyK FESTA in Yeosu,' as well as on emerging tourist destinations and unique experiential elements recommended for travel.
The city expects not only to increase the influx of foreign tourists but also to strengthen Yeosu's international image and raise both domestic and international interest in 'MyK FESTA in Yeosu.'
A city official stated, "The scenery and culture of Yeosu, directly experienced by overseas influencers, will be vividly conveyed through social media," adding, "This will be a great opportunity to showcase Yeosu's charm to the world."
Meanwhile, 'MyK FESTA in Yeosu' is a major Hallyu cultural event to be held for three days from June 13 to 15 at special stages behind the Sky Tower at the Yeosu World Expo site. It will be presented as a global K-pop festival that blends the history and culture of Yeosu.
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