[Market Focus] Shift Up Surges Over 9% on Launch of "Goddess of Victory: Nikke" in China

On May 22, Shift Up showed strong performance. This appears to reflect expectations for increased earnings as the domestic subculture game "Goddess of Victory: Nikke" was launched in the Chinese market on this day.

As of 2:32 p.m. on this day, Shift Up was trading at 60,300 won, up 5,000 won (9.04%) from the previous trading day.

According to the gaming industry, Chinese publisher Tencent began service for "Goddess of Victory: Nikke" in China on this day.

The number of pre-registrations for the Chinese launch on Tencent's official website approached 9.6 million, further heightening expectations for the game's success.

Developed by Shift Up, "Goddess of Victory: Nikke" has driven earnings since its initial release in November 2022, achieving success not only in Korea but also in Japan, the home of subculture, and in North America.

Lim Heeseok, a researcher at Mirae Asset Securities, analyzed, "The consensus for 'Goddess of Victory: Nikke' in China is estimated at an average daily revenue of 800 million won per year. On the launch day, it is expected to rank within the top 7 for iOS revenue, and if the ARPDAU (average revenue per daily active user) matches global levels, a 'surprise' top 5 ranking is also possible."