StandbyMe and Tefal Handy Steam Iron Gain Popularity Among Single-Person Households
As the proportion of single-person households increases, Gwangju Shinsegae Co., Ltd. and the distribution industry are introducing a series of customized products.
At the LG Electronics store on the 8th floor of the main building of Gwangju Shinsegae, there has recently been a noticeable increase in customers inquiring about StandbyMe. The StandbyMe2, which was released in February, features a built-in battery that allows for up to four hours of wireless playback and can be used flexibly according to the user environment with its moving wheel stand, attracting significant attention from customers.
A model is posing holding the Tefal Handy Steam Iron Purepop model at the Tefal store on the 8th floor of the main building of Gwangju Shinsegae. Provided by Gwangju Shinsegae
In particular, customers in their 20s and 30s who subscribe to various OTT services such as Netflix highly appreciate the convenience of watching their preferred content in a variety of positions.
Gwangju Shinsegae LG Electronics offers customers who purchase StandbyMe2 through a subscription service an extension of the free after-sales service from one year to six years. In addition, customers who subscribe to StandbyMe2 can replace the built-in battery once free of charge.
Tefal, a manufacturer of small home appliances such as irons and blenders, is also introducing products tailored to the lifestyle of single-person households. Among these, the Tefal Handy Steam Iron Purepop has recently become a popular choice among single customers in their 20s and 30s.
The Tefal Handy Steam Iron features a vertical steam head and five steam outlets, providing excellent wrinkle removal capability. It can be used immediately after just 30 seconds of preheating, and the high-temperature steam not only removes wrinkles but also allows for hygienic fabric care.
In addition, its slim design and weight of only 756g make it portable enough to be carried in a pouch while traveling. The Tefal store on the 8th floor of the main building of Gwangju Shinsegae continues to attract customers in their 20s and 30s who want to experience this lightweight and slim steam iron firsthand.
The Tefal portable cordless blender, Light Mix, is also popular among single-person household customers. The Tefal portable blender is mainly sought after by customers in their 20s and 30s who want to prepare healthy drinks while going out or exercising.
By adding strawberries, bananas, milk, and other ingredients to the blender and operating it for just 40 seconds, users can easily enjoy fresh fruit juice anytime and anywhere. Its slim size fits perfectly into a car cup holder, and with a weight of 510g, it is easy to carry.
Kim Youngmin, head of the lifestyle team at Gwangju Shinsegae, said, "A variety of products tailored to the lifestyle of single-person households are attracting customer interest," adding, "We hope many customers will visit Gwangju Shinsegae to experience products such as StandbyMe and Tefal irons firsthand."
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