IGAWorks announced on May 21 that, together with JTBC Mediacom, it will jointly launch a high-quality broadcast advertising product that can be produced without filming, based on its artificial intelligence (AI) advertising production solution, 'Fixtype'.
IGAWorks CEO Gukseong Ma (right) and JTBC Mediacom CEO Taeho Ahn are posing for a commemorative photo. IGAWorks
IGAWorks explained that 'Fixtype' is a generative AI-based solution trained on actual advertising performance data, allowing for the production of high-quality videos in various formats?including TV commercials, short-form content, and commerce videos?without the need for a studio or separate filming. IGAWorks plans to expand this solution into the broadcast advertising market through its collaboration with JTBC Mediacom.
JTBC Mediacom will leverage its nationwide broadcasting infrastructure and media sales capabilities to ensure the successful market entry of the AI advertising product. The company also plans to drive initial demand by attracting new advertisers and implementing media bonus programs.
Gukseong Ma, CEO of IGAWorks, said, "Although video production using generative AI has been continuously attempted, there have been clear quality limitations when applying it to broadcast advertising. Fixtype has advanced to a level where it can fully meet advertisers' needs, and through this collaboration, it is being introduced to the broadcast advertising market for the first time."
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