Nongshim Operates "Campus Pop-up Store" at 10 Universities

Running Until May 30

To commemorate its 60th anniversary, Nongshim is operating and exhibiting a variety of Nongshim products and brand experience content under the concept of a "Nongshim Special Store."

On May 21, Nongshim announced that it will be running a "Campus Pop-up Store" at 10 universities nationwide until May 30.

This campus pop-up store is themed around Nongshim's corporate slogan, "Make Life Delicious," and is designed to allow university students to experience Nongshim’s signature brands in unique ways. At the "Shin Ramyun Zone," students can play the "Ring the Bell That Resonates in Life" game, while the "Saewookkang Zone" features a "Keep Reaching for Saewookkang" touch game. Successful participants can earn coins.

The coins earned can be exchanged for various Nongshim product kits. These include comeback kits featuring newly re-released popular products from the past, such as Nongshim Ramyun and Cleopatra, as well as new product kits like Melon Kick. In addition, the pop-up store features a "Photo Zone" and a "Rest Zone" using large product packages, providing students with enjoyable and comfortable spaces.

A Nongshim representative stated, "Through the campus pop-up store, we aim to strengthen communication with university students and share the meaning of our corporate slogan, 'Make Life Delicious, Nongshim.' We plan to continue various marketing activities in the future to connect more closely with the next generation of consumers and to carry on our brand value."