FSN announced on May 21 that 'MyOnePick', operated by its subsidiary DooHub, saw its number of new subscribers in April increase by 652% compared to the same period last year, driven by aggressive expansion of IP partnerships.
MyOnePick is a global fandom platform operated by DooHub, used by global users in 200 countries around the world. Starting with K-POP and successfully expanding its service scope to the K-drama genre, it is contributing to the vitalization of fandom culture for K-content. In particular, by building a variety of voting systems, the platform increases fandom engagement and supports the expansion of K-content's influence in the global market.
The growth of MyOnePick has accelerated further this year. As of April, the number of new subscribers to MyOnePick increased by 652% compared to the same period last year. The monthly active users (MAU) also rose by approximately 307%. In addition, revenue and average daily active users (DAU) both increased by about 300%. The number of payments and paying users grew by more than 1,000%.
The aggressive expansion of IP partnerships is analyzed as the key driving force behind MyOnePick's rapid growth. Recently, MyOnePick was selected as the official voting platform for 'Be My Boys', SBS's large-scale global boy group audition program. With the first broadcast scheduled for June this year, the number of users is expected to surge even further. In addition to Be My Boys, MyOnePick has also been chosen as the official voting platform for major Korean entertainment IPs such as the 39th Golden Disc Awards, the 34th Seoul Music Awards, and the ASEA (Asia Star Entertainer Awards) 2025.
Along with the rapid growth of MyOnePick, FSN's platform co-prosperity business is also gaining momentum. Currently, FSN is positioning its platform co-prosperity business, which leverages its core strength in advertising and marketing to grow platforms, as a future growth engine.
Lee Jongun, CEO of DooHub, stated, "MyOnePick is a fandom platform used by users in 200 countries worldwide, contributing to the vitalization of fandom culture for various K-content such as K-POP and K-dramas. Through partnerships with leading domestic and international entertainment IPs, we are rapidly growing MyOnePick, and as we work with several major IPs this year, including 'Be My Boys', even more users will be able to enjoy MyOnePick."
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