The Gyeonggi Tourism Organization is moving beyond its traditional focus on inbound tourism markets centered on China, Japan, and Southeast Asia, and is now working to diversify the inbound tourism market to include regions such as the Americas, Europe, and Oceania.
The Gyeonggi Tourism Organization announced on May 19 that, together with Gyeonggi Province and the Korea Tourism Organization, it hosted a fam tour from May 9 to May 16, inviting key travel industry officials from the Americas, Europe, and Oceania (Australia and New Zealand). The fam tour focused on tourism resources that are likely to appeal to local travelers from these regions.
A total of 19 major travel industry officials from eight countries participated in this fam tour, including the United States, Canada, and six countries in Europe and Oceania that are emerging as new markets.
Gyeonggi Province and Gyeonggi Tourism Organization held a fam tour of local tourist attractions for travel agency officials from eight countries including the United States, Canada, and Europe. Foreign tourism officials participating in the fam tour are taking commemorative photos at the Korean Folk Village. Provided by Gyeonggi Tourism Organization
The Gyeonggi Tourism Organization organized the fam tour with a focus on tourism resources in the province that are likely to be favored by the invited countries, including UNESCO World Heritage sites, local specialty product experiences, K-food, and outdoor content.
Cho Wonyong, CEO of the Gyeonggi Tourism Organization, said, "We plan to continuously diversify the inbound tourism market by developing products tailored to trends and preferences in each country, utilizing Gyeonggi Province's diverse content and sustainable tourism resources. We will do our utmost to ensure that this fam tour contributes to a substantial increase in foreign tourist arrivals in line with the expansion of international air routes."
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