Harman International Korea announced on May 16 that it will supply the Audio by Bang & Olufsen sound system for Hyundai Motor's new hydrogen electric vehicle, the Nexo. This marks the first time Harman has equipped a Hyundai vehicle with the Bang & Olufsen brand.
The Audio by Bang & Olufsen sound system installed in the Nexo is a premium audio solution, delivering sound tuned by top experts with a state-of-the-art digital experience.
High-quality sound is delivered through 14 speakers inside the vehicle, and a vivid audio experience is realized through a digital UI (user interface) and UX (user experience) with enhanced connectivity.
Audio by Bang & Olufsen sound system adopted in Hyundai Motor's Nexo. Provided by Harman International
The intuitive user interface 'Beosonic' allows users to adjust the sound to their preference with a single touch. Users can select from four unique sound spaces: Bright, Energetic, Relaxed, and Warm.
'QuantumLogic Surround' is Harman's proprietary technology that provides surround sound as if you are in a concert hall, distinguishing the position of each instrument. It analyzes and reinterprets the various sounds of music down to the smallest unit, then reconstructs them as surround sound.
In addition, 'Sound Focus' allows users to switch between Reference, Surround, and Cinema modes. Reference and Surround modes provide an equal sound experience for all passengers in the vehicle. Cinema mode places the vocal sound at the center of the dashboard and creates a wide sound stage with impressive deep bass throughout the cabin, giving the feeling of being in a movie theater.
Harman will operate an official booth at the 'Forest Run 2025' Final Run event held at Yeouido Culture Park on May 17, offering visitors the opportunity to experience the Audio by Bang & Olufsen brand featured in the Nexo.
Additionally, from May 17 to June 8, the 'Nexsekwon Studio' event will be held, providing an opportunity to experience the Audio by Bang & Olufsen brand. Over four weeks, the event will tour four locations nationwide every weekend, introducing the Nexo vehicle's unique features and lifestyle.
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