Jungjingong Supports Re-entry into Chinese Consumer Goods Market... 75 SMEs Participate

K-Lifestyle Week Held in Shanghai, China
Support for SMEs Re-entering the Chinese Market
Focus on K-Beauty and K-Food Amid Fierce Local Competition
Over 300 Export Consultations, $2 Million Deal Signed

The Korea SMEs and Startups Agency (Jungjingong) announced on the 16th that it held the 'K-Lifestyle Week' at the Shanghai Global Business Center (GBC) in China.

This event was organized to support domestic companies struggling to re-enter the Chinese market, focusing on Hallyu consumer goods such as beauty and food. The initiative aims to address various external challenges, including the recent decline in Chinese consumer sentiment, intensified local brand competition, and political and diplomatic variables.

Jungjingong

The main programs included an offline export consultation meeting with K-consumer goods power sellers, a forum analyzing the Chinese market environment and providing management support, an exhibition of outstanding K-consumer goods products, and corporate consulting for obtaining Chinese certifications.

A total of 75 small and medium-sized enterprises and about 100 Chinese buyers participated in the export consultation meeting held that day. Local buyers showed strong interest in K-beauty and K-food products, resulting in a highly active consultation atmosphere.

In particular, approximately 300 export consultations took place on-site. Among them, Company K, a naturalistic basic cosmetics specialist, signed an export agreement worth about $2 million.

Park Janghyuk, Director of Global Growth at Jungjingong, stated, "The recent positive market response in China to K-consumer goods and the continued interest in Hallyu content will provide good opportunities for companies entering the Chinese market." He added, "However, as the market is changing rapidly and competition is fierce, thorough preparation and differentiated strategies are essential."