'From Local Beginnings to Global Trends'... Busan Fashion Brand Euletraum to Hold S/S Fashion Show

Euletraum to Hold 'Summer SalonShow' at Lotte Department Store Centum City Branch on May 17

The fashion brand 'Euletraum', which has grown based in Busan, will hold its 'Summer SalonShow' to showcase its 2025 S/S season new products at 1:30 p.m. on May 17 at the B1 floor of Lotte Department Store Centum City branch.

Ulterm. Provided by Lotte Department Store

At this show, Euletraum's new summer lineup, including clothing, handbags, and accessories, will be unveiled. Outstanding Euletraum customers and influencers from across the country will take to the stage as models, adding a special touch to the event.

Euletraum was founded in Busan in 2015 and has established itself as a sustainable fashion brand, winning the Korea Global Award, the Busan Mayor's Award, and the Small and Medium Business Administration Award.

The brand proved its competitiveness through numerous pop-up events at Lotte Department Stores in the Busan area and officially opened on the B1 floor of the Lotte Department Store Centum City branch in April 2025.

Shin Sanghun, the manager of Lotte Department Store Centum City branch, stated, "We are striving to discover outstanding local brands and help expand their sales channels," and added, "We will continue to seek ways to coexist with local brands in the future."