Hugel Officially Launches Botulinum Toxin 'Botulax' in the UAE

Synergy with Partner 'Medica Group'
Aiming to Expand Market Share through Product and Price Competitiveness

Hugel, a company specializing in medical aesthetics, announced on May 13 that it held a launch event for its botulinum toxin product 'Botulax' in the United Arab Emirates (UAE) on May 9 (local time) aboard the Desert Rose Yacht in Dubai.

At the Botulex launch event in the United Arab Emirates, (from left) Andre Dawood, CEO of Medica Group, Eric Koppert, the main speaker, and Seungwook Ji, Vice President of Hugel, are taking a commemorative photo. Hugel

This event, which was the second of its kind in the Middle Eastern market following Kuwait, was attended by approximately 180 dermatologists and plastic surgeons.

In his welcoming speech, Seungwook Ji, Vice President of Hugel, said, "It is truly moving to be able to introduce Botulax, a product with global competitiveness, to the UAE, which is known as the center of the beauty industry in the Middle East."

Eric Koppert, who is active as a Key Opinion Leader (KOL) at the Australasian College of Aesthetic Medicine and has extensive clinical experience, served as the main speaker. He shared the efficacy and safety of Botulax based on actual clinical cases. He particularly highlighted that Botulax received approval from the U.S. Food and Drug Administration (FDA) last year, and emphasized both the product's competitiveness in the global market and Hugel's technological capabilities.

Hugel plans to rapidly expand its brand presence throughout the Middle East by leveraging the extensive local distribution network and market expertise of its regional partner, Medica Group, and by offering competitive pricing relative to its high product quality.

A Hugel representative stated, "This event marks a symbolic starting point for our full-scale entry into the Middle Eastern market, including the UAE. As the Middle East is a key region where demand for medical aesthetics continues to grow, we will establish a strong market position in a short period of time through differentiated product capabilities and locally tailored marketing."