First Release of New Brand Model G-Dragon's Video
Coffee franchise The Venti announced on May 13 that it has released a brand campaign video featuring its new brand model, G-DRAGON.
The campaign video showcases G-DRAGON's unique sensibility as he reinterprets the new menu items, highlighting scenes of him ordering drinks at The Venti store and enjoying them with delight.
In particular, the video emphasizes the taste and visual appeal of the soon-to-be-released new menu by hinting at its name through subtitles displaying "ㄷㄹㄱㅅㅁㄷ" and G-DRAGON's lip movements during the ordering scene. The new menu items introduced by G-DRAGON will be available at The Venti stores nationwide starting May 14.
A representative from The Venti stated, "This campaign was designed to powerfully convey The Venti's identity and the appeal of the new menu through G-DRAGON's distinctive and artistic mood," adding, "We hope this will be an opportunity to communicate the brand values that The Venti aspires to, to the many customers who love both the artist and The Venti."
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