Middle-aged Learners Lead AI Education Demand
45-54 Age Group Accounts for 25% of Total
Day One Company announced on the 12th that its practical training brand, Fast Campus, is continuing its rapid growth in the artificial intelligence (AI) education market.
Day One Company’s Fast Campus increased its number of AI courses from just 5 in 2020 to 152 last year, marking a more than 30-fold increase. In response to rapidly changing AI trends, it launched 95 new AI courses. As a result, AI course sales grew from approximately 300 million won to about 8.5 billion won during the same period, achieving a growth rate of 2,733%.
Day One Company announced on the 12th that its practical training brand, Fast Campus, is continuing its rapid growth in the artificial intelligence (AI) education market. Day One Company
Demand for AI education was higher among middle-aged and older generations than among digital natives. According to an analysis of detailed page visits for Fast Campus AI courses last year, visitors aged 45 to 54 accounted for the largest share at 25%, while those aged 40 and above made up 45% of the total. The proportion of senior visitors aged 65 and older was also recorded at 5%.
Day One Company explained that student feedback also supports the effectiveness of Fast Campus’s AI education content strategy. The best-selling course last year was "Teddynote’s RAG Guide: From GPT to Local Models Using LangChain," which surpassed cumulative sales of 6 billion won. This was followed by "Learning ComfyUI from Professionals: Image/Video/Game/Advertising Production," and "The Unrealistic 400 ChatGPT Utilization Bible for High Performers in the AI Era," which recorded sales of 5.4 billion won and 4 billion won, respectively.
Analysis of search keywords also clearly showed a trend toward demand for practical AI education. The most searched AI-related keywords on the Fast Campus website last year were in the field of image generation, specifically ▲Midjourney and ▲Stable Diffusion. Other top keywords included ▲generative AI, ▲ChatGPT, and ▲prompt. In addition, searches related to applying AI in specialized fields such as ▲medical and ▲academic papers were also prominent.
Kangmin Lee, CEO of Day One Company, said, "We will continue to develop industry-specific AI education content at the forefront of technological change and establish new standards for adult learning in the AI era through practical training that anyone can easily follow."
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