Advertisements to Run Through the End of This Year
Samsung Electronics is conducting outdoor advertisements for 'Samsung Vision AI (Artificial Intelligence)' at major landmarks around the world.
On May 12, Samsung Electronics announced that it is running Samsung Vision AI outdoor advertisements at locations including Times Square in New York, USA; Piccadilly Circus in London, UK; and Hongyi International Plaza in Shanghai, China. The campaign will continue through the end of this year.
Samsung Electronics is expanding consumer touchpoints by deploying Samsung Vision AI outdoor advertisements at key locations worldwide.
Outdoor advertisement for 'Samsung Vision AI' held at Times Square, New York, USA, provided by Samsung Electronics
The advertisement video introduces various AI features of Samsung TVs, including Click to Search (quick selection function), Universal Gesture (gesture selection function), real-time translation, and AI upscaling (resolution enhancement). It highlights the diverse viewing experiences these features can offer to consumers.
Vision AI aims to expand the traditional role of TVs by anticipating users' needs, preferences, and intentions in advance, thereby providing a personalized experience.
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