"Bringing Insurance Closer"... Kakao Pay Insurance Launches First-Ever Brand Campaign

Four Brand Films Highlight the Value of Insurance in Everyday Life
"Providing Easier and More Convenient Insurance Experiences Through KakaoTalk"

Kakao Pay Insurance announced on May 9 that it has launched its first-ever brand campaign since its founding, titled "Bringing Insurance Closer."

This campaign emphasizes that insurance is not something distant or difficult, but rather a service that can be naturally experienced in everyday life. The main focus is to enhance brand awareness.

The core content consists of four brand films. In addition to a "comprehensive edition" that cleverly weaves together various everyday moments when insurance is needed, three individual videos were released, each focusing on child insurance, mobile phone insurance, and overseas travel insurance. Each film presents situations that real users may encounter in a relatable and engaging way.

An interactive event linked to the brand films is also being held. Until June 30, viewers can watch the videos on the official Kakao Pay Insurance YouTube channel and participate in various comment events, such as finding hidden speech bubbles (Easter eggs) in the videos, guessing the final line of a character, or identifying the parodied movie title.

Through a drawing, prizes worth a total of 10 million won will be given away, including a styler, airline gift cards, Bluetooth speakers, and Americano gifticons. The winners will be announced on the YouTube channel on July 14.

A separate event using the same content will also be held on the official Instagram channel. Participation in both the YouTube and Instagram events is possible.

Kakao Pay Insurance plans to use this campaign as an opportunity to expand user touchpoints through various content and channels, and to strengthen its brand identity as "closer insurance."

In addition, the company intends to leverage its excellent accessibility and user experience (UX) strengths based on the KakaoTalk and Kakao Pay platforms to provide insurance experiences that are even more closely integrated into users' daily lives.

Jang Younggeun, CEO of Kakao Pay Insurance, said, "We planned this campaign to break the stereotype that insurance is difficult and complicated, and to convey that anyone can easily and conveniently use insurance services from enrollment to claims through KakaoTalk." He added, "We will continue to strengthen communication so that users can discover the value of insurance in their daily lives and think of us as the first brand that comes to mind when they need insurance."