Lee Junseok Proposes 'Pink License Plates' for Households with Three or More Children... Parking and Express Lane Benefits

Parking Fees Reduced by Over 70%
Incentive Effect in Addressing Low Birth Rates

Lee Junseok, the presidential candidate of the Reform New Party, pledged on May 9 to provide practical benefits, such as enhanced mobility rights, by attaching pink license plates to vehicles owned by households with three or more children.

In a policy briefing released the same day, Lee stated, "We will establish a system that compensates and respects the mobility rights of multi-child families within daily life infrastructure, thereby creating an effective measure to address low birth rates."

Lee explained, "Previously, during the 20th presidential election, I proposed the 'green license plate for corporate vehicles' policy. This system has been credited with preventing corporate tax evasion and increasing tax revenue by discouraging the private use of supercars registered under corporate names."

The 'pink license plate policy' will apply to one passenger vehicle with at least five seats per household with three or more children under the age of 18. Pink, a highly visible color, was selected, excluding colors that are prone to fading or discoloration and those currently in use.

Presidential Candidate Lee Junseok Visits KAIST

(Daejeon=Yonhap News) Photo by Kang Suhwan - On the afternoon of May 7, presidential candidate Lee Junseok of the Reform New Party held a "2030 Field Listening" meeting with students at the Korea Advanced Institute of Science and Technology (KAIST) in Yuseong District, Daejeon. 2025.5.7

swan@yna.co.kr (End)

Vehicles with multi-child license plates will be eligible for a parking fee reduction of at least 70%. Lee also stated, "Existing women-only parking spaces in public institutions and large buildings will be converted into and mandated as multi-child family parking zones." He added, "There have been criticisms that pink parking spaces, previously operated as women-only, reinforce negative stereotypes about women's driving and parking abilities. This policy shift signifies moving from a 'women-first' approach to a 'family-first' policy, effectively updating an outdated system."

Additionally, multi-child families will be allowed to use highway express lanes and will receive a 50% discount on both public and private tolls. Exemptions or reductions for congestion charges are also under consideration. Private retailers such as department stores and large supermarkets will be encouraged to provide valet service areas for multi-child families, with plans to offer discounts or free services as well.

Lee commented, "This policy is effective as an incentive to address low birth rates while maintaining a balance among transportation, environmental, and fiscal concerns." He continued, "By reducing the actual burden of vehicle use and parking for multi-child families, we will establish an exemplary public-private partnership model in which the government, local authorities, and businesses work together to address the low birth rate issue."