Strategic Recruitment of Seven C-level Executives from Outside the Company
Introducing 'Solid & Bold' as the Key to Organizational Innovation
On May 8, Boram Group announced that it has recruited executive-level talent in order to respond to the era of "Funeral Service 3.0" and to drive its growth as a total life care specialist company.
Boram Group explained that this recruitment decision was made to enable rapid decision-making, respond quickly to changes in the funeral service market, and secure future growth engines. The group has brought in seven C-level experts in the fields of bio, construction, F&B, business planning, HR, finance, and marketing, strategically placing them in key positions to accelerate the group's growth. Through this, the company expects to speed up its current new business initiatives, improve efficiency, and maximize its business capabilities.
First, Woo Kyungho, CEO of Boram General Construction, is an expert in construction, sales, and development with a total of 33 years of experience, including 29 years at DL E&C. He has worked in various areas of construction through his technical and sales experience in development projects, developing, public rental housing, and public and private construction order sales. Woo is expected to play a key role in real estate development and construction as part of the group's "total life care service" initiative.
Jang Seunghoon, Head of Business Operations at Boram Bio, previously served as brand manager, marketing lead, and Chief Operating Officer (COO) of a Corporate-In-Corporate (CIC) at CJ CheilJedang. He later worked as COO at CJ Wellcare. Jang will focus on expanding and strengthening the business-to-consumer (B2C) health functional food business, while also pursuing the commercialization of new ingredients currently under development in the R&D division.
Executive Director Jung Minho began his career in HR at E-Land Group, then worked at Aon Hewitt Consulting, where he diagnosed HR and organizational issues for companies across various industries and provided solutions as a consultant. He joined Boram Group after serving as head of HR at F&F. Boram Group expects Jung to propose innovative measures for talent recruitment and organizational culture development in line with the group’s values.
Executive Director Jung Wonhwa, who oversees the group’s Integrated Marketing Communications (IMC) strategy, is a communications planning expert with 28 years of experience, having served as business division head (executive director) at Cheil Worldwide and worked at major domestic advertising agencies. He has led brand strategy and advertising planning for more than 20 companies and products, including Samsung Electronics and Amorepacific. Jung will oversee Boram Group’s brand strategy and the advertising strategies for each affiliate’s products.
Executive Director Kim Hyungrae, who oversees the F&B business, graduated from the Italian culinary school ICIF and earned a master’s degree in hotel management from Sejong University Graduate School of Tourism. He has worked as a chef in Italy, the United States, and Korea. Before joining Boram Group, he was the head chef of the F&B division for the corporate culture teams at Hyundai Card and Hyundai Capital.
Executive Director Kim Hyunsoo has held various roles in sales, marketing, and strategic planning at Hyundai Department Store Group and Ceragem. He later served as head of sales strategy at the domestic startup At Home, where he led brand building and business advancement in diverse fields such as home appliances, beauty, and health functional foods. At Boram Group, Kim will oversee company-wide business planning, including the advancement of existing businesses, diversification of the portfolio, and the establishment of future growth strategies.
Director Chun Hyunjin, in charge of financial innovation, previously worked at SK Group and has experience in information technology, crisis management, finance, tax, and funding. As a certified tax accountant, Chun has also served as head of management at a pharmaceutical company and led ERP advancement projects at a medical device company, establishing herself as a finance expert. Boram Group expects Chun to contribute to enhancing the group’s financial soundness for sustainable management, as well as improving and innovating the financial environment to maximize profits.
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