14 Kiwoom Heroes Rookies Enroll in KB Perfect Fit Modern Health Insurance
KB Life Partner Day to Be Held on July 4
On May 8, KB Life announced that it has signed an official partnership with the professional baseball team Kiwoom Heroes for the 2025 season.
The company explained that the agreement was made to expand contact points with customers through sports marketing and to share KB Life's core value of prioritizing healthy living with a wider audience.
The partnership signing ceremony was held the previous day at Gocheok Sky Dome in Seoul. Key executives from both companies attended and pledged close cooperation.
Along with the agreement, 14 rookie players from Kiwoom Heroes enrolled in KB Life's health insurance product, "KB Perfect Fit Modern Health Insurance."
KB Life provides products that offer coverage suitable for athletes. The club supports the players' insurance premiums so that they can start their careers in good health.
KB Life is recognized for presenting a new model of collaboration between insurance and sports by jointly caring for the health of young and promising rookie players.
KB Life plans to hold the "KB Life Partner Day" at Gocheok Sky Dome on July 4.
Partner Day will feature fan participation events and various programs in conjunction with a Kiwoom Heroes home game. Opportunities to experience the KB Life brand will also be provided.
A KB Life representative said, "This partnership is very meaningful as it allows us to get closer to Kiwoom Heroes fans and support the healthy start of rookie players," adding, "Going forward, KB Life will continue to actively communicate with fans and carry out activities that support the healthy lives of our customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
