"Stay Cool This Summer"... Shinsegae Casa Launches 'Ice' Fabric Series

Lineup Expanded to Living Room with Sofa Pads
High Thermal Conductivity Provides Instant Cooling Effect

Shinsegae Casa announced on May 8 that its Casamia (CASAMIA) brand has launched the 'Ice (ICE)' cooling functional fabric series in response to the early onset of hot weather.

The Casamia Ice series consists of a total of six living fabric products, including bedding items such as mattress pads, pillow pads, spreads, and body pillows, as well as sofa pads and seat cushions. By expanding its cooling fabric lineup, which was previously limited to bedding, the company aims to introduce a wider variety of products to meet the full-scale summer demand.

Shinsegae Casa Casamia 'Ice' Cooling Functional Fabric Series. Shinsegae Casa

The Ice series features the high-performance contact cooling material 'DURARON-Cool,' which rapidly lowers the surface temperature of the skin and maintains a cooling effect for an extended period. In addition, it is safe because no chemical agents are used.

A Shinsegae Casa representative stated, "We have expanded our lineup of cooling fabric products so that customers can prepare for the prolonged heat," adding, "Going forward, we will continue to strengthen our lineup of functional products that ensure both design and quality, while also creating a comfortable sleeping and living environment."