Spreading Brand Value That Embodies Korean Beauty
Amorepacific announced on May 8 that its own brand 'Hanyul' will officially enter the U.S. market starting from the 16th.
Amorepacific's own brand 'Hanyul' will officially enter the U.S. market starting from the 16th through Sephora stores nationwide. Photo by Amorepacific.
Hanyul plans to showcase its key products through Sephora stores and online platforms across the United States. The brand will introduce its signature skincare line, focusing on bestsellers from the 'Yuza' collection such as the sleeping pack and toner pads.
Hanyul is a brand inspired by Korea's four seasons and nature, emphasizing the efficacy of traditional ingredients. The company collaborates with local farms in Korea to source raw materials and offers products that reinterpret ingredients such as yuza, mugwort, rice, and chestnut.
The Yuza sleeping pack and toner pads are Hanyul's bestselling products containing yuza ingredients. The brand plans to highlight the familiar keywords 'yuza' and 'vitamin' for overseas customers.
A Hanyul representative stated, "This global expansion is an important opportunity to introduce Hanyul's ingredient technology and brand value, which embodies unique Korean beauty, to the global market." The representative added, "We will offer differentiated beauty solutions with Korean ingredients and beauty methods to global customers who expect proven efficacy at reasonable prices."
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