Lotte On Holds Joint Fashion and Beauty Event "Byusera X Paesera"

A Mega Shopping Festival for 14 Days Starting May 8
First-Time Buyers to Receive 3,000 L.POINTs

Lotte Shopping's e-commerce platform Lotte On announced on May 8 that it will hold a joint event featuring its beauty sale lineup "Byusera" and fashion sale lineup "Paesera" for 14 days starting from May 8.

"Byusera" refers to the beauty sale lineup, while "Paesera" refers to the fashion sale lineup. For this event, the two promotions will be combined and operated together.

This event was planned based on the results of the standalone "Byusera" event held in March. During the "Byusera" period from March 3 to March 16, sales in the beauty category on Lotte On increased by approximately 45% compared to the same period last year. Building on this, Lotte On will launch a large-scale promotion that combines fashion and beauty starting in May, and is also planning two additional joint events in September and November in the second half of the year.

During the event period, first-time Lotte On customers will receive 3,000 L.POINTs. In addition, a limited quantity of popular beauty and fashion products will be offered daily at special prices through the "Today's Special Deal" section.

A flagship store "wishlist" event will also take place. In the first week, customers who add 15 participating stores to their wishlist will receive 1,000 L.POINTs, and those who add a total of 30 stores to their wishlist during both the first and second weeks can earn up to 3,000 points.

The Lucky Box event will feature ultra-discounted lucky boxes from children's and underwear brands in the fashion category, as well as lucky boxes from 20 beauty brands offering discounts of up to 78%.

Kim Dasom, Head of Beauty Marketing at Lotte On, stated, "Given the high level of customer interest and increased sales we saw during the previous standalone Byusera event, we have planned this integrated promotion to also include fashion. We will continue to hold joint events in September and November, further enhancing customer satisfaction and providing a differentiated shopping experience unique to Lotte On."