LG OLED Evo Captivates New Yorkers with Pop Art

Participating in "Frieze New York" in Manhattan, USA
Showcasing Pop Art with New OLED TV Models
Collaboration with Steven Harrington, Designer of the LA Olympics Logo
Featuring Ultra-large, Wireless, and Transparent OLED TVs

LG Electronics announced on May 7 that it is participating in "Frieze New York," held at The Shed in Manhattan, New York, from May 7 to 11 (local time), where it will showcase pop art created using its new TV models.

LG Electronics is participating in the global art fair "Frieze New York," showcasing pop art expressed with the overwhelming picture quality of new TV models including the 2025 LG OLED Evo. A model is enjoying pop art with sophisticated colors through the LG OLED Evo (G5, M5). Photo by LG Electronics

For this exhibition, LG Electronics is presenting works in collaboration with renowned American artist Steven Harrington, who designed the logo for the 2028 LA Olympics. As a result, visitors will be able to experience some of Harrington's signature pieces, such as "Stop to Smell The Flowers," rendered in exceptional picture quality through LG's latest TV technology.

The artworks are displayed throughout the exhibition space. At the entrance, two ultra-large 97-inch "OLED Evo (G5)" TVs are exhibited side by side, with a wireless "OLED Evo (M5)" TV featuring a wireless transmission solution placed between them. These products vividly display the artist's iconic characters, the dog "Mello" and the palm tree "Lulu," in vibrant and lively colors.

Visitors can experience the unique picture quality of LG OLED TVs, which accurately and consistently express all colors regardless of ambient brightness. Notably, there is no difference in image quality between the OLED TVs on either side and the wireless OLED TV in the center, demonstrating the true value of LG's proprietary wireless AV transmission solution.

On the right side of the exhibition hall, LG is displaying the world's first wireless and transparent TV, the "LG Signature OLED T." The Signature OLED T initially operates in black screen mode, delivering the overwhelming picture quality inherent to OLED. In this exhibition, it shows a video of Mello waving to visitors against a backdrop of various flowers. As time passes, the flowers fall and the TV transitions to transparent mode, allowing visitors to take photos with Mello through a transparent screen that resembles augmented reality (AR).

The portable lifestyle screen "LG StanbyME 2" is also on display. StanbyME 2 can be hung on the wall using a dedicated strap or placed on a shelf with its one-click stand, blending naturally into the exhibition space. Inspired by how actual StanbyME 2 customers use the product as calendars, clocks, and more with their preferred themes, the exhibition features motion art that displays dates, times, and other information in the artist's unique and sensuous style. In addition, LG Electronics will also showcase Harrington's works on an 83-inch OLED Evo (G5) and a vertically displayed 97-inch OLED Evo (G5).

Harrington commented, "Working with various OLED TVs, including the LG Signature OLED T, allowed me to add a new dimension of depth to my work." Oh Hyewon, Executive Director of MS Experience Marketing at LG Electronics, said, "LG OLED TVs, with their rich color expression and the overwhelming picture quality of perfect black, continue to make bold attempts to inspire art by collaborating with artists like Harrington."

Since 2021, LG Electronics has participated as a global partner of Frieze, strengthening its brand leadership as "the OLED TV that inspires art and is preferred by artists," and expanding its connection with customers interested in art. Last year, LG signed a long-term partnership with the National Museum of Modern and Contemporary Art (MMCA) and will sponsor a series exhibition set to open for the first time this August.