Collaboration with Seungje Jeong and Jungsik Cho:
Over 20 "Teachers" Products to Be Released Sequentially This Month
7-Eleven Partners with 13 Professionals, Offers 75 Collaborative Products
On May 7, convenience store 7-Eleven announced that it will launch the "Teachers Collaboration" products designed to boost study motivation, in partnership with math instructor Seungje Jeong and English instructor Jungsik Cho. This large-scale project includes more than 20 products, which will be released sequentially throughout this month. Seungje Jeong and Jungsik Cho have recently gained attention as learning mentors for students and parents through television programs.
7-Eleven will introduce three exclusive products for each instructor, two joint products, and two stationery sets for each instructor, totaling 10 items, all featuring the characters of Seungje Jeong and Jungsik Cho.
Convenience store 7-Eleven is collaborating with Seungje Jeong and Jungsik Cho to launch the Teachers Collaboration product. Provided by 7-Eleven.
The exclusive products for each instructor consist of basic study supplies such as spiral notebooks, legal pads, sticky notes, and file holders. The packaging features motivational study quotes from the instructors' actual broadcasts, such as "You don't have to work hard, just do it," and "There is no reset in life." The joint products include a flag post-it and a set of three stickers, which use images from entertaining and popular moments from their shows.
The stationery sets for each instructor include five exclusive and joint products, along with a Teachers profile round fan, all packaged in a special box. These will be available exclusively through the 7-Eleven mobile app and are scheduled for release in the third week of this month.
In addition, collaborative food products will also be launched. 7-Eleven will first release three food items and one dairy beverage, which are popular among people in their teens and twenties as convenient meals or snacks. These include "Teachers Samgyeopsal Kimchi Fried Rice Triangle Kimbap," "Teachers Spicy Chicken Cheese Burger," and "Teachers Ham Cheese Egg Pangpang Toast." All products feature the Teachers characters and short motivational quotes on the packaging.
About 10 more Teachers Collaboration products will be released in the middle to latter part of this month. Next week, 7-Eleven will introduce two types of ice cream (Teachers Choco Jjoo Jjoo Bar and Teachers Energy Grape Ice Cup), "7-Select Teachers Energy Ade," "Teachers Sugar Recharge Deep Choco Waffle," and "Teachers Butter Soy Sauce Braised Pork Triangle Kimbap," which are representative summer snacks. Subsequently, "7-Select Teachers Choco Latte," "7-Select Teachers Nunettine Deep Choco," and two types of "Teachers Easy Rice Bowl" will be released in the third week.
Recently, 7-Eleven has been strengthening collaborations with professionals from various fields, including celebrities and chefs. Currently, 7-Eleven is collaborating with a total of 13 individuals, and related products now number 75.
Park Sehyun, head of 7-Eleven's MD Strategy Team, said, "Teachers is spreading a positive influence and building a fandom among many parents and students not only through learning solutions but also through sincere advice and empathy," adding, "We expect these products to provide not only basic purchase satisfaction but also comfort and fun in everyday life."
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