New SK Speedmate: "The Beginning and End of My Car Maintenance"

New Brand Identity Unveiled
Emphasizing Trust and Modernity with a Renewed Design
Expanding Services and Enhancing Customer Value

SK Speedmate announced on May 1 that it has renewed the brand image (BI) of its automotive maintenance brand, Speedmate, and will provide enhanced services.

Anmuin, CEO of SK Speedmate (fourth from right), is taking a commemorative photo with employees for the new logo at Speedmate Gangdong I-Park branch on the 30th. SK Speedmate
Photo by SK Speedmate

The CI, changed for the first time in 15 years, features a red color base and a harmony of curves and straight lines to create a modern and sophisticated look. The company explained that by emphasizing the design of the first and last letters of the logo, it aimed to convey trustworthiness, symbolizing responsibility from beginning to end.

Speedmate has led the advancement of the maintenance industry, operating more than 580 locations nationwide and offering standardized services based on convenient reservation and payment features, as well as a systematic diagnostic system.

Going forward, the company plans to expand the range of imported vehicles eligible for its maintenance membership and implement the "Byeolbit Maintenance" program, which will extend business hours every Tuesday until 10 p.m., in an effort to further enhance the value of its maintenance brand.

A representative from SK Speedmate stated, "This is a promise to our customers as a trustworthy brand and an expression of our commitment to continuous service improvement," adding, "While broadening the scope of our maintenance services, we will also make company-wide efforts to enhance brand value in areas such as emergency dispatch services and parts distribution operated by SK Speedmate."