Seorin Company Round Lab Launches Summer Campaign at Olive Young Global Specialty Stores

Limited Edition Campaign Featuring Leading K-Sun Care Products

Olive Young Global Specialty Store Display

Round Lab, a brand under Seorin Company, announced that it will launch a large-scale sun care promotion campaign at 110 Olive Young global specialty stores for the 2025 summer season.

This campaign will run for approximately four months from May to August, focusing on stores with high tourist traffic such as the Myeongdong branch, Myeongdong Central branch, Hongdae Town, and Gangnam Town. Three brands, including Round Lab, which is leading the popularity of K-sun care, will participate together.

In particular, under the concept of "GLOCAL HOT K-SUNSCREEN," Round Lab will center its marketing around the "Birch Moisture Sun Cream," which has won first place in the sun cream category at the Olive Young Awards for three consecutive years and received a Trend Award at a global awards event.

Within Olive Young's global specialty stores located in major tourist districts such as Myeongdong, Hongdae, and Gangnam, the Round Lab display will be placed on the first or second tier of the shelves to increase accessibility and brand awareness among both domestic and international customers.

Additionally, during the promotion period, Round Lab will exclusively introduce limited-edition seasonal special sets. Customers can find the Triple Set, which consists of three "Birch Moisture Sun Cream 50ml" products, as well as the Duo Set, which includes one "Birch Moisture Sun Cream 50ml" and one portable "Sun Stick 19g."

A Round Lab representative stated, "We are delighted to present Round Lab sun care products to consumers worldwide at Olive Young's key locations, the leading channel for K-beauty," adding, "Through the special sets centered on the highly popular Birch Moisture Sun Cream, we plan to provide a more diverse product experience to both domestic and international customers."