Served as Head of Management and Chief Business Officer at 11st
Led 13 consecutive months of operating profit in the open market
Accelerating profitability improvements this year
"Aiming for company-wide EBITDA surplus"
11st, a subsidiary of SK Square, announced on April 30 that it has appointed Hyunsoo Park, Chief Business Officer (CBO), as its new CEO.
11st convened a board meeting the previous afternoon to appoint a new CEO after former CEO Jung Eun Ahn voluntarily expressed her intention to resign for personal reasons.
The new CEO, Hyunsoo Park, graduated from the Department of Business Administration at Sogang University and holds an MBA from the University of Southern California (USC). Since joining 11st in 2018 as Head of Management, he has served as Head of the Corporate Center and CBO, leading the company’s organizational transformation.
In particular, drawing on his extensive experience in finance, Park has spearheaded 11st’s profitability-focused management since last year, driving qualitative growth for the company. This includes achieving operating profit surpluses in the core open market business for 13 consecutive months (from March 2024 to March 2025).
He also enhanced the profitability of the direct purchase-based rapid delivery service, 'Shooting Delivery,' and introduced seven-day-a-week delivery, strengthening 11st’s delivery competitiveness. Additionally, he led the industry by launching the 'Safe Settlement' service, which provides rapid settlements for small sellers, promoting mutual growth with sellers.
Park stated, "We will put customer and seller satisfaction first and further strengthen 11st’s competitiveness," adding, "This year, we will accelerate profitability improvements and lay the foundation for a successful turnaround by achieving company-wide EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) surplus, including both the open market and retail businesses."
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