Brand Discounts, Special Offers, and Limited-Edition Products
Appreciation Gifts by Purchase Amount and Lotte Gift Certificates
Lotte Department Store Busan Main Branch is hosting the themed event "Active Life Fair" in May, encompassing the latest trends in outdoor lifestyle.
This event was planned in response to the recent rise in temperatures, which have been hovering around 20 degrees Celsius, and the resulting increase in demand from customers looking to enjoy outdoor activities.
An analysis of last year's sales at Lotte Department Store Busan Main Branch showed that, excluding winter, the sales proportion of golf, sports, and outdoor product categories was the highest from April to June throughout the year.
The "Active Life Fair," featuring sports, outdoor, golf, and athleisure brands, will run for a total of 11 days from May 1 to May 11, offering a variety of content such as discount promotions and on-site experience events.
To enhance price competitiveness, the event features price discounts, special offers, and limited-edition products. The leading sports brand Nike will offer a 20% discount from May 1 to May 4, while Under Armour and Mandarina Duck will sell products at 20% and 10% off, respectively, until May 11.
Special offer products are also available to welcome customers. Representative planned items include National Geographic's crepe slides at 34,500 won (limited to 10 units), Discovery's Gorpcore hiking shoes at 74,500 won (limited to 20 units), and Hunter's raincoats at 179,400 won (limited to 30 units). In addition, through the Lotte Department Store app, customers can receive a 10% discount coupon on a first-come, first-served basis, maximizing the price benefits.
Benefits for purchasing customers have also been significantly enhanced. First, each brand's main store will provide complimentary gifts based on the purchase amount. At Discovery and Fjallraven, customers who spend over 300,000 won will receive a mini crossbody bag and a bandana, respectively, while Arc'teryx will offer a keyring for purchases over 500,000 won.
Additionally, Malbon Golf will provide a ball marker set for purchases over 600,000 won, and Crac and Cal Golf will offer a Boston bag to customers who spend over 1,000,000 won.
Furthermore, from May 2 to May 4, which is the first weekend of the event, customers who purchase over 200,000 won in sports and outdoor categories or over 600,000 won in golf categories will receive a Lotte gift certificate equivalent to 10% of their purchase amount as part of a special appreciation event.
During the event period, unique popup events are also scheduled to attract attention. On the 5th floor, there will be a popup store for Brompton London, which is highly popular for its folding bicycles. This popup will showcase not only Brompton's bicycles, such as the Minivelo, but also a line of clothing and accessories inspired by British sensibilities. In addition, at the DeWave event space on Basement Level 1, the outdoor brand Merrell will highlight its premium collection "1TRL," focusing on the waterproof "Hydro" line optimized for outdoor activities.
A variety of interactive events for customer participation are also prepared. At the Brompton London popup store on the 5th floor, a "Folding Bike Folding Competition" will be held from April 28 to May 6, allowing 10 participants per day. Customers who fold the bike in the shortest time will earn up to 300,000 membership points.
In the idle space next to the escalator on the 5th floor, from May 2 to May 4, a professional track and field trainer will be invited to provide basic running knowledge, such as foot shape measurement and posture coaching, for up to 50 people per day.
At the event space on Basement Level 1, products will be sold at discounts of up to 60%. From May 2 to May 8, brands such as K2 Group, MU Sports, and XXIO will participate, offering a wide range of sports and golf fashion items in one place.
Kim Sangheon, head of the men's sports team at Lotte Department Store Busan Main Branch, stated, "We planned the Active Life Fair for the first time this year to suit the lifestyle of customers in the Busan area," adding, "We have prepared not only price discounts but also a variety of experiences and promotions, and we will do our best to ensure many customers visit and enjoy the event."
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