Ecastle to Host "Wishcat" Pop-up Store Featuring SAMG Entertainment's Wish-Granting Cat

On April 30, Ecastle announced that it will host the "Emotion Castle Pop-up Store" themed around "Wishcat," the wish-granting cat from SAMG Entertainment, in celebration of the May golden holiday.

The Emotion Castle Pop-up Store will be held at Yongsan I'Park Mall from April 25 to May 6. Coinciding with the Children's Day golden holiday, the event will be filled with a variety of programs for families, friends, and couples to enjoy together.

From April 25 to May 6, visitors can enjoy experiences and exhibitions on the 4th floor "The Garden," and from May 1 to May 6 on the 6th floor "The Corner." Each space features uniquely designed experience zones and exhibitions, offering new themed activities presented by the adorable and harmless Wishcat and Tinypings.

Of particular note, two new products featuring "Auroraping," the legendary Tinyping from season 5 of "Catch! Tinyping," which caused a sell-out frenzy last year, will be available for exclusive pre-sale at Ecastle's directly managed store on the 6th floor during the event, ahead of their official release.

Additionally, from May 3 to May 5, a three-day "Tinyping Greeting Event & Photo Time" will be held. Popular Tinypings will greet visitors to the pop-up store in person, offering special photo opportunities and creating cherished memories.

On the last day of the holiday, May 6, a "Tinyping Mini Sing-Along" performance will take place at The Garden on the 4th floor. With lively performances by the beloved Tinypings and on-site quiz events offering a variety of prizes, the event is expected to draw significant interest from family visitors.

The "Make Your Own Goods" experience zone, which will be available throughout the pop-up store period, is also drawing attention. Visitors can use templates featuring designs from the fifth season of the "Catch! Tinyping" series, "Shooting Star Catch! Tinyping," and the wish-granting cat Wishcat to create their own tumblers, mugs, T-shirts, and eco-bags. The opportunity to own one-of-a-kind character merchandise is expected to appeal not only to families but also to the MZ generation.

In addition, the "Wishcat Photo Zone" with large balloons and standing photo zones installed throughout Yongsan I'Park Mall are attracting visitors. There are also F&B booths selling popcorn, ice cream, and meringue cookies, enhancing the completeness of the space as a multi-sensory character experience venue.

An Ecastle representative stated, "We have prepared a variety of experience programs for the many people who love the 'Wishcat' and 'Catch! Tinyping' IPs, so that the whole family can create lasting memories together," adding, "We hope that families, friends, and couples will spend a special day at the Emotion Castle Pop-up Store during the upcoming May holiday."