Geumyang International announced on April 30 that it will introduce wines from the trendy Spanish winery "Casa Rojo."
Casa Rojo is a winery located in Murcia and Ribera Del Duero, two of Spain's renowned wine-producing regions. The winery creates innovative and trendy wines using native Spanish grape varieties, adding unique concepts and a modern sensibility to each wine, thereby setting a new standard for Spanish wines. Last year, Casa Rojo was named one of the "Top 100 Wineries in the World" by the wine magazine Wine & Spirits.
The flagship product, "Machoman Gran Vino IX," was created to commemorate the 10th anniversary of the launch of the "Machoman" wine. This wine is made exclusively from the finest Monastrell grapes, a representative variety of the Murcia region in Spain. Unlike the original Machoman, it is aged in oak barrels for 12 months, with more than 30% of the barrels being new oak, resulting in a deeper flavor and a smoother texture. The name "Machoman" reflects the intention to express the appeal of the Monastrell variety, and the wine label features the image of the owner, Jose Luis Gomez.
Casa Rojo infuses each wine label with a story and a unique design, and plans to aggressively showcase the distinctive appeal of Spanish wines to consumers. Notable examples include Machoman Gran Vino IX, "Casa Rojo Tinta Fina" made from the Tempranillo variety, "Casa Rojo El Gordo del Circo" with its uniquely designed bottle made from the Verdejo variety of Rueda, and "Casa Rojo La Gabacha," a Sauvignon Blanc that is particularly popular in summer.
A representative from Geumyang International stated, "Casa Rojo is a globally recognized winery that combines traditional Spanish winemaking methods with innovative ideas and a modern sensibility," adding, "Through our differentiated marketing strategies, premium tasting events, and enhanced online and offline content, we will deliver a powerful impact on the domestic wine market."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
