Ranked Number One in Snack Sales at Convenience Stores and Large Supermarkets
On April 30, Nongshim announced that its snack "Melon Kick," launched on April 21, had ranked number one in snack category sales at major convenience stores and large supermarkets.
During its first week on the market, a total of 1.44 million bags of Melon Kick were sold, a figure more than 40% higher than the 1 million bags sold of Meoktaekkang during the same period. In addition, sales of Banana Kick, the original product in the Kick series, increased by about 50% compared to the same period last year, and all products in the Kick series are experiencing a sharp rise in sales. Nongshim plans to expand production of Melon Kick.
Nongshim attributes this surge in popularity to recent mentions of "Banana Kick" by famous K-pop stars, as well as the introduction of Melon Kick, a new product released nearly 50 years after the original. The number of consumers enjoying Melon Kick in various ways is also increasing. As consumption methods such as freezing the snack, or eating it with yogurt or ice cream, spread online, the product's popularity continues to grow.
A Nongshim representative stated, "Melon Kick is quickly establishing itself in the market, receiving a greater-than-expected response through diverse consumption methods and word-of-mouth," and added, "We plan to actively promote the unique appeal of the Kick series to consumers through various marketing initiatives and collaborations in the future."
Meanwhile, Melon Kick is a new addition to the Kick series, following Banana Kick, which Nongshim launched in 1978. The snack combines Korean musk melon and milk to deliver the sweet flavor characteristic of melon.
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