Samlip 'KBO Bread' Surpasses 10 Million Units Sold

Record-Breaking Sales in Just 41 Days
'Everyone's KBO Bread' to Be Released on May 8
Season 2 Products Also Set for Launch

Samlip announced on April 30 that cumulative sales of 'KBO Bread (KBObbang)' have surpassed 10 million units. This milestone was achieved just 41 days after launch, marking the shortest period in the company's history for any product to reach this figure.

KBO Bread has received an enthusiastic response not only from professional baseball fans but also from customers across a wide range of age groups. New cultural phenomena and meme content are emerging, such as the 'KBO Bread open run,' 'Ttibukkang' (the act of opening the bread to find the Ttibuseal sticker inside), 'Draft Lineup Certification,' and 'Baseball Stadium Ttibuseal Exchange.'

Samlip 'KBO Bread'. SPC Samlip

Riding the wave of KBO Bread's popularity, Samlip plans to launch 'Everyone's KBO Bread,' which incorporates a new concept, on May 8. Ahead of the release of the Season 2 products and in celebration of Family Month, the company will introduce this concept product that anyone can enjoy, regardless of team affiliation.

The Ttibuseal stickers will also be renewed. The new lineup will include 180 types featuring graphics of each team's player uniforms and 26 types of national team uniform Ttibuseals, all randomly included inside the product.

A Samlip representative stated, "In order to thank our customers for their overwhelming interest in KBO Bread, we plan to introduce new products and Ttibuseals," adding, "We hope you expand your enjoyment and experiences with our increasingly diverse offerings."