PwC Unveils New Brand, Completing Identity with Message of Innovation

"Reflecting a Customer Service Strategy Enhanced by Expertise and Technology"
Digital Hub Launched... Forecasting Industry Value Changes Over the Next Decade Using AI

Global accounting and consulting group PricewaterhouseCoopers (PwC) has unveiled a new brand. This marks the first change in 14 years since the last brand overhaul.

On the afternoon of April 29 (local time), PwC announced, "Over the next four months, we will launch a large-scale 'So You Can' advertising campaign that reflects our new brand identity across major airports and outdoor advertising worldwide, as well as digital media platforms and TV commercials."

PwC stated that the core message of this brand transformation is to "build, sustain, and accelerate clients' growth momentum." The new logo features the 'Momentum Mark,' the signature orange color, and a variety of images representing innovation. PwC explained, "Alongside these visual changes, the new brand identity will be completed by linguistic characteristics that are bold, collaborative, and optimistic."

The new brand and advertising campaign, created in collaboration with FutureBrand and McCann, will be available on PwC's official website starting today.

Antonia Wade, PwC Global Chief Marketing Officer, said, "PwC has continuously innovated its service areas to create and maintain client value based on expertise and technology. As megatrends such as technological innovation, climate change, and demographic cliffs drive changes in the global economy, PwC will continue to evolve as a trusted brand that provides a platform for the future."

Along with this brand campaign, PwC also announced its long-prepared plan to enhance AI-based customer services. On the digital hub launched on the PwC global website, users can select their region and industry to access four stages: growth forecasts reflecting major countries' GDP, gross value added, and climate risks; market size outlook for the next 10 years; growth scenarios considering the impact of AI and the pace of decarbonization; and industry-specific change-weight indicators comparing current and past values. Through these steps, clients can forecast the value of change in their industries over the next decade.