Joint Sales at 46 Stores Nationwide
Simmons has launched a joint promotional event with the premium sofa brand Downing.
According to industry sources on April 30, Simmons is currently holding a collaborative sales event with Downing at 46 designated offline venues nationwide, including Lotte Department Store and Hyundai Department Store. The event will continue until early June.
A company representative stated, "This is a collaboration between Simmons and Downing," adding, "We expect synergy between the brands." Customers can receive a 3% discount on each product, and gifts are offered for those who purchase products from both brands at the same time.
Downing, established in 1980, is a leading domestic sofa brand that has built its presence in the premium leather sofa market based on more than 40 years of manufacturing expertise. The brand pursues premium quality with 100% real leather sofas made from natural cowhide, emphasizing high-quality raw materials and an in-house production system.
Simmons has also established a loyal customer base for its high-end lines such as 'Beautyrest', and this collaboration between the two companies is seen as an effort to target the upper-middle consumer segment.
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