Lotte Department Store Hosts "Home Style Week" Event... Offers 50% Off Recliners

First-Ever Lifestyle Event for Family Month
Special Cooling Bedding Promotion for the Extended Summer

Lotte Department Store announced on April 30 that it will host its first-ever spring "Home Style Week" event from May 1 to May 11, aiming to attract the so-called "home styling enthusiasts."

As the trend of transforming homes from mere living spaces into personalized lifestyle environments spreads, sales of lifestyle products such as furniture have shown remarkable growth. At the Jamsil branch of Lotte Department Store, the expansion of premium brands in the 10th floor living section led to a surge in lifestyle product sales last year, with an increase of approximately 50% compared to the previous year.

Looking around sofas at the 'Essa' store on the 9th floor of Lotte Department Store Main Branch. Courtesy of Lotte Department Store.

The event will feature exclusive special prices on "relaxation furniture" designed for comfortable rest. At all participating stores, the "Alpha 211" single recliner by Downing will be offered at about 50% off the regular price. In addition, Essa's "Corin Single Laboucle Pine Fabric Sofa" will be available at a 20% discount, and Jacomo's "Tike Single Recliner" will be sold at approximately 15% off the regular price.

In celebration of Family Month, select furniture items ideal for gifting will also be available at special discounted prices. The "Capisco Puls 8020-NEX07-BK" chair, a signature model from Ergohuman renowned for its ergonomic design, will be sold at a 20% discount, limited to 10 units per store. Furthermore, steady-selling items from Heukpyo Heukchindae and Gabo Geongangchindae will be offered at discounted prices, reflecting their continued popularity.

A diverse selection of "custom decor items" to add a touch of personality to living spaces will also be available. Focussis will offer up to 30% off on unique interior accessories such as the "Anna G Wine Opener" and the "Million Wall Clock." At Maison de Concept and Maison de Cotton, body care products and towel gift sets will be sold at discounts ranging from 20% to 30%. Kitchenware brand Fissler will offer its "Pure Collection Pan" series at 30% off the regular price, while Villeroy & Boch's "Side Dish Set" will be available at a 40% discount, providing a variety of kitchen accessories to refresh the kitchen for spring.

There will also be special bedding promotions in preparation for the upcoming summer. During the "Summer Cooling Bedding Festa," which runs until May 15, cooling bedding products will be offered at discounts of up to 70%. Leading brands include Sesa, AllerMann, and Sofraum. At all stores carrying Sesa and AllerMann, customers can also find exclusive collaboration items available only at Lotte Department Store.

The first flagship store in Korea for a premium bed brand will also be unveiled. On the 9th floor of the Jamsil branch, the Norwegian bed brand Jensen will open its first flagship store in Korea starting May 12. To celebrate the opening, all products will be offered at a 20% discount until July 31, with an additional 10% off available. In addition, customers who purchase a Continental bed will receive goose bedding valued at 1.5 million won as a gift.

Han Jeonghee, Head of the Lifestyle Division at Lotte Department Store, stated, "Interest in home interiors continues to grow, and with May being Family Month, Lotte Department Store is launching the 'Home Style Week' event for the first time. We hope for great interest and support from customers looking to add a new atmosphere to their homes during this season of change."