Sh Suhyup Bank Holds Proclamation Ceremony for 'Financial Consumer Protection Charter Amendment'

Practice of Customer-Centric Values and Expansion of Financial Consumer Protection Culture
Strengthening Customer-Centric Management
Charter Amended Through Staff Opinion Collection,
Focusing on 'Participation and Implementation by All Employees'

▲On the 28th, at the Sh Suhyup Bank headquarters in Songpa-gu, Seoul, more than 60 executives and employees, including Shin Hakgi, President of Sh Suhyup Bank (center front row), key executives, and consumer protection staff panel 'Sh Consumer Guardians,' are taking a commemorative photo at the '2025 Financial Consumer Protection Charter Amendment' proclamation ceremony. Provided by Sh Suhyup Bank

Sh Suhyup Bank announced on the 29th that it held a proclamation ceremony for the '2025 Financial Consumer Protection Charter Amendment' at its headquarters in Songpa-gu, Seoul, on the 28th.

More than 60 executives and employees attended the ceremony, including Shin Hakgi, President of Sh Suhyup Bank, key executives, and the consumer protection staff panel known as 'Sh Consumer Guardians.'

The amended charter includes practical consumer protection standards that reflect recent changes in the financial environment and trends in financial consumer protection, such as ▲protection of financial consumer rights ▲prevention of incomplete sales ▲support for vulnerable groups.

In particular, during the charter amendment process, employees including the Sh Consumer Guardians directly participated by analyzing various cases that may arise in the field and presenting opinions from the perspective of consumer protection, thereby establishing a direction that prioritizes financial consumer protection as the bank’s highest value.

With this amendment to the Financial Consumer Protection Charter, Sh Suhyup Bank plans to foster a culture in which all employees think and act from the customer's perspective, and to ensure that this culture is sustained as practical financial consumer protection.

A representative from Sh Suhyup Bank stated, "Financial consumer protection is not simply a business task, but a core value that ensures the sustainable, mutual growth of the bank and its customers," adding, "We will continue to practice customer-centric financial services and strive to become a more trusted Sh Suhyup Bank."