About 100 Seats Available
Burgers, Chicken, and Pizza All on the Menu
Strategic Store to Open in Gwanghwamun Next Month
Mom's Touch announced on April 29 that it has opened a directly operated store, "Mom's Touch Itaewon Branch," in Itaewon.
The Mom's Touch Itaewon Branch operates as a QSR (Quick Service Restaurant) platform store offering burgers, chicken, and pizza. The store is located in a prime area right in front of Exit 3 of Itaewon Station on Line 6 and has approximately 100 seats.
Following the opening of the Itaewon branch, Mom's Touch will launch a large-scale strategic store next month in the core commercial district of Gwanghwamun. The company aims to strengthen its connection with its main target demographic, the younger generation, and establish its image as a leading K-food brand among foreign tourists, by creating synergy with existing strategic stores in major tourist landmarks such as Myeong-dong, Dongdaemun DDP, and Gangnam-daero, which opened last year.
A Mom's Touch representative stated, "The Itaewon branch is a QSR platform store that is competitive even in core commercial areas with high fixed costs such as rent, by expanding customer menu choices based on our chicken expertise and know-how in operating a pizza shop-in-shop." The representative added, "By diversifying our main menu, providing fast customer delivery, and offering a trendy interior space, we will deliver a differentiated experience not only to foreign tourists but also to trendsetters in the 20s and 30s age group."
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