Sold 1,000 Units Within Three Days of Launch Last Year
Samsung Electronics has sold 100,000 units of its 'Bespoke AI Combo' washer-dryer, an all-in-one product that combines a washing machine and dryer with artificial intelligence (AI) technology, just one year after its launch.
On April 29, Samsung Electronics announced that cumulative domestic sales of the 'Bespoke AI Combo' washer-dryer had surpassed 100,000 units. The company explained that the product created a sensation in the market, selling 1,000 units within three days of its launch and 3,000 units within twelve days. Samsung Electronics stated, "With an average of more than 230 units sold per day over the past year, the product has established itself as the leading all-in-one washer-dryer in the domestic market and has further solidified the equation of 'AI appliances = Samsung.'"
Samsung Electronics model is introducing the 'Samsung Electronics AI Combo' washer-dryer, which has surpassed 100,000 units in cumulative domestic sales. Samsung Electronics
The 'Bespoke AI Combo' is a product that combines a washer and dryer into a single unit, allowing users to wash and dry laundry in one go without having to transfer items between machines. It also saves approximately 40% of installation space compared to installing separate appliances.
In March this year, Samsung Electronics introduced its 2025 lineup of 'Bespoke AI Combo' models with enhanced performance and upgraded AI features, aiming to continue the strong sales momentum. The new models have increased drying capacity by 3 kg compared to previous versions, achieving a maximum domestic drying capacity of 18 kg, and have reduced drying time by 20 minutes. Despite these improvements, the external dimensions of the product remain unchanged, allowing for even more efficient use of space.
Notably, the 2025 'Bespoke AI Combo' features the 'AI Home' screen, which provides a comprehensive overview of the entire washing and drying process, and an upgraded version of 'Bixby.' Other features include 'AI Custom+,' which detects the weight, level of soiling, and dryness of the laundry for customized care; 'Auto Open Door+,' which automatically opens the door after washing and drying; and 'AI Auto Detergent Dispense,' which automatically dispenses detergent according to the specific laundry load.
Meanwhile, since April 27, Samsung Electronics has been running its 'AI Appliance Troika' campaign featuring Kim Yuna, Han Gain, and Jun Ji-hyun, who have been the representative models for Samsung Electronics' air conditioners, washing machines, and refrigerators. The three teaser videos for the campaign, titled 'Summon,' which highlight the 'three major home appliances,' have generated significant buzz immediately upon release.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
