Yeongyang County Introduces Wegive for Hometown Love Donation Program, Expands Fundraising Efforts

Private Platform Wegive

Yeongyang County in North Gyeongsang Province introduced the private platform 'Wegive' in early April to promote the Hometown Love Donation Program. The county also held a platform briefing session for related companies and provided marketing and sales strategy training for businesses supplying return gifts.

Unlike the existing public platform, the private platform offers professional marketing, customer support, and consulting for return gift suppliers. This is expected to not only expand fundraising but also have a positive effect on promoting local specialty products. Additionally, the introduction of the private platform will expand online channels, further activating hometown donations and increasing satisfaction among donors, local governments, and both producers and sellers of return gifts.

The purpose of this training is to leverage Wegive's expertise to help local businesses establish effective marketing strategies and strengthen their online sales capabilities.

In particular, the training focused on ways to enhance the value of local specialty products selected as return gifts for the Hometown Love Donation Program and to improve donor satisfaction. Going forward, the county plans to further strengthen ongoing consulting for return gifts, including promotional marketing, in collaboration with Wegive.

County Governor Oh Dochang said, "Through collaboration with the private platform Wegive, we have been able to strengthen the competitiveness of local businesses and provide donors with a wider range of channels," adding, "We will continue to work for regional development and resident welfare through the Hometown Love Donation Program."

Yeongyang County Office.