Daewon Pharmaceutical announced on April 28 that its venous and lymphatic circulation enhancer, "Newvein Liquid," surpassed cumulative sales of 10.17 million sachets as of last month.
Since its launch in July 2020, Newvein has maintained steady growth and established itself as a high-dose troxerutin formulation that helps alleviate symptoms such as heaviness, swelling, pain, and restlessness in the legs. In particular, its convenient once-daily sachet form, which can be taken without water, offers optimal ease of use for busy modern lifestyles and has earned high levels of consumer satisfaction.
Newvein has significantly increased public awareness by featuring well-known actors such as Go Younjung and Kim Shinrok as advertising models in TV commercials. This year, the company is strengthening its digital marketing activities, targeting female consumers in their 20s to 50s as its main audience.
The company is also ramping up marketing efforts in the sports sector, where legs are constantly in motion. Last year, Newvein participated as a sponsor of the "Korea-Italy Men's Volleyball Global Super Match." This year, it is serving as an official sponsor of the "2024-25 KBL Professional Basketball Regular Season," aiming to enhance brand recognition through on-site advertising.
A Daewon Pharmaceutical representative stated, "The sale of over 10 million Newvein sachets demonstrates consumers' trust in the product's effectiveness and convenience," adding, "We will continue to work to introduce Newvein to even more consumers through a variety of marketing activities."
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