Dongseo Food's Cereal Brand 'Post'
Launches New Follow-Up Products After Post Criccio
Post, the cereal brand of Dongseo Food, has been launching a variety of new follow-up products since the release of 'Post Criccio' in May last year, which is known for its crispy texture and sweet chocolate flavor. These include 'Post Criccio Cookie' and 'Post Criccio Cup'.
Post Criccio is characterized by its three-layer structure, which allows it to remain crispy for a long time even when paired with milk, while providing a rich chocolate flavor. Containing five types of grains and eight types of vitamins, it can also be enjoyed as a convenient, nutritious snack without milk. The product name 'Criccio' is a combination of 'Crispy' and 'Riccio', the Italian word for hedgehog.
Last month, Dongseo Food released a new product, 'Post Criccio Cookie'. Post Criccio Cookie features various shapes of cookies mixed with the original Criccio cereal, allowing consumers to enjoy crispy chocolate cereal together with savory cookies. In addition, the company is offering a cup-type product called 'Post Criccio Cup'.
To coincide with the launch of Post Criccio Cookie, Dongseo Food unveiled three new advertisements and short-form videos featuring Haewon, a member of the group NMIXX. The 30-second main advertisement showcases the hedgehog character 'Chio' adding adorable cookies to crispy Criccio to create 'Post Criccio Cookie'.
A representative from Dongseo Food stated, "Post Criccio is a product that allows consumers to enjoy a crispy texture and rich chocolate flavor through its three-layer structure, as well as the cute character and story of Chio," adding, "We will continue to introduce a variety of cereals that combine taste, nutrition, and fun, reflecting the preferences of our consumers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
