Kelly Meets Wiggle Wiggle... HiteJinro Launches Special Edition Beer

Featuring Wiggle Wiggle's Signature Character "Smile We Love"
355ml and 500ml Cans Available at Major Supermarkets and Convenience Stores

HiteJinro announced on April 24 that it will sell a limited edition beer as part of a collaboration between its beer brand Kelly and the lifestyle brand Wiggle Wiggle. This collaboration was planned to add Wiggle Wiggle's signature intellectual property (IP) and colors to "Kelly," providing visual enjoyment and expanding communication with younger consumers.

The "Kelly X Wiggle Wiggle" special edition combines Kelly's unique amber color with Wiggle Wiggle's signature character, Smile We Love. This edition is available exclusively in 355ml and 500ml cans.

A consumer promotion will also be held. Customers who purchase Kelly will receive limited-edition goods, such as a 355ml can-exclusive ice bag, tumbler, beer glass, and opener, all featuring Wiggle Wiggle designs.

HiteJinro has been carrying out Kelly collaborations with various industries, ranging from sports and cinemas to hotels and the travel sector, in an effort to provide consumers with unique brand experiences. Last month, some rooms at the Ramada Sindorim Hotel were decorated as "Kelly Branding Rooms" with a baseball stadium atmosphere, offering baseball fans a distinctive lodging experience that received positive feedback. In addition, HiteJinro is attracting attention through collaboration with CJ CGV, which is exclusively broadcasting KBO League games in theaters. Kelly X Anju set menus, featuring a baseball stadium-themed package, are being sold at major CGV theaters nationwide.