Nongshim Baeksansu Launches Limited Art Package Featuring Baekdusan Illustration

Collaboration with Illustrator Hijo

On April 24, Nongshim announced that it will launch a limited edition of the "Baeksansu Art Collaboration" featuring an illustration of Baekdusan Cheonji on its box packaging, created in collaboration with illustrator Hijo, until the end of this year.

Hijo is an artist known for presenting various illustrations with the theme of pristine nature. Hijo depicted the summer scenery of Baekdusan Cheonji using warm colors.

Nongshim Baeksansu Art Collaboration Package Image. Nongshim

The company stated that, through this collaboration?which is the first of its kind in the bottled water industry?it aims to increase consumer interest in the clean and healthy Baeksansu water source and to strengthen its brand recognition.

With the launch of this Baeksansu Art Collaboration limited edition, Nongshim has also prepared a variety of events. The company plans to increase engagement with consumers by hosting the "Cheonjichai Baeksansu Drawing Contest" until May 17, among other initiatives.

A Nongshim representative said, "We released the art collaboration package to effectively communicate the clean and healthy image of Baeksansu to consumers," adding, "We will continue to expand the value of Baeksansu through various marketing activities in the future."