Introducing Three New Products: Lemon Juice, Ginger Shot, and Prune Juice
Daesang Wellife announced on April 24 that it has launched a new brand, "HeyN," which proposes healthy routines for everyday life.
"HeyN" is a compound word combining "Hey," a friendly greeting, and "Neo," the Greek word for newness. The brand philosophy is to "open a healthy and hopeful tomorrow with you through a warm greeting." In line with the wellness lifestyle trend that is spreading especially among MZ generation consumers, the brand offers products that allow anyone to easily maintain a healthy routine in their daily lives.
To coincide with the brand launch, Daesang Wellife introduced three new products: "HeyN 100% Organic Lemon Juice," "HeyN Good Morning Ginger Shot Stick," and "HeyN 100% Organic Prune Juice." HeyN 100% Organic Lemon Juice is made exclusively from Spanish lemons certified by the EU for organic farming, preserving the lemon’s original refreshing flavor and nutrients. Each stick contains the equivalent of one lemon (65g), and the juice is extracted using the NFC (Not From Concentrate) method without heat, refined water, sugar, or other additives, ensuring maximum freshness.
HeyN Good Morning Ginger Shot Stick is a product that combines the pungent flavor of ginger, which is rich in shogaol known for its immune-boosting effects, with pineapple, pear, lemon, and jujube. It is suitable for those who want to start their day with energy. The stick format makes it convenient to consume, and each box contains the equivalent of about 13 pieces of ginger (based on 20g each).
HeyN 100% Organic Prune Juice is made exclusively from organic prunes grown without synthetic pesticides or fertilizers and is produced using the NFC method. Prunes, a type of Western plum, contain about four times more dietary fiber than apples and are rich in potassium, calcium, vitamins, and other nutrients. Each pouch contains the equivalent of two prunes, making it easy to maintain health.
A Daesang Wellife representative stated, "As the wellness trend of managing health through small daily habits spreads, interest in convenient functional products is increasing. HeyN is a brand designed to provide optimized solutions for the modern lifestyle, and we plan to continue introducing differentiated products that naturally fit into everyday life."
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