Targeting Holiday Visitors with Family Month Theme
F&B 3,000 KRW Discount Vouchers for Early Customers
Super Beauty Gift Festa and Online Mall Gift Specialty Section
Children's Day Events at Lotte Outlet, Featuring LEGO and Bellygom
Lotte Department Store announced on April 24 that it will target holiday visitors during the May golden week with the theme "SUPER HAPPY."
SUPER HAPPY is Lotte Department Store's signature theme for Family Month, embodying the idea of "adding happiness to customers' daily lives." This year, Lotte is collaborating with world-renowned illustrator Brolga to create vibrant visuals featuring a variety of characters, including STEEZY, the mascot of Lotte Town Myeongdong Art Festa.
A wide range of events have also been prepared to ensure families can enjoy the golden holiday. From April 25 to April 30, the first 30,000 customers who spend at least 10,000 KRW at Lotte Department Store food and beverage (F&B) outlets will receive a 3,000 KRW discount voucher.
From May 1 to May 6, Lotte Department Store will hold the "Kinder Universe Fair" event for members of the "Kinder Universe Club" within the Lotte Department Store app. Customers who purchase a certain amount or more from kids' brands will receive a Lotte Mobile Gift Certificate worth 5% of their purchase. Additionally, from May 1 to May 5, the first 10,000 visitors to all Lotte Department Store locations will receive a complimentary SUPER HAPPY character balloon.
At Time Villas Suwon, the "HAPPY Dining Week" event will be held to celebrate the first anniversary of the opening of "Dining Avenue." From April 25 to May 6, the most popular dishes over the past year from well-known restaurants on the third floor, such as Gordon Ramsay Burger and Ttamttam, will be offered at discounts of up to 10,000 KRW. Furthermore, from April 25 to April 30, customers who use "Dining Avenue" will be eligible for a promotion in which one parent per group will receive a free admission ticket to "Bounce The First," the sports kids' cafe on the fifth floor.
The "Super Beauty Gift Festa," the largest beauty event of the year, will also take place. From May 1 to May 11, all beauty brands at Lotte Department Store will participate, offering gift sets from brands such as Sulwhasoo, Hera, and Acqua di Parma. During the event period, customers can receive discount coupons of up to 10% based on their purchase amount, as well as gift certificates worth up to 10% of their purchase.
Lotte Department Store's online mall will operate the "SUPER HAPPY" gift specialty section until May 30. The selection includes luxury beauty products from brands like Yves Saint Laurent and Giorgio Armani, as well as health products for parents from brands such as CheongKwanJang and Orthomol. Customers will also receive packaging service benefits and a 10% additional discount coupon for purchases of 70,000 KRW or more.
At Lotte Outlet, in celebration of Children's Day, customers who add the store as a KakaoTalk friend at each location from May 3 to May 6 will receive a complimentary SUPER HAPPY character balloon. At Lotte Premium Outlet Giheung, a "LEGO Ninjago" pop-up store will be held from April 25 to May 7, featuring a giant 4-meter "Zane's Ultra Combo Mech" photo zone and interactive events. At Uiwang, the "Bellygom Brings Love" themed pop-up store will run from May 1 to May 18.
Park Sangwoo, Head of Business Strategy at Lotte Department Store, stated, "We plan to continue expanding SUPER HAPPY so that it becomes Lotte Department Store's signature event that enriches Family Month."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
