Behr Paint Ranks as the Most Trusted "Paint Brand" Among U.S. Consumers for Four Consecutive Years in 2025

Behr Paint has been ranked as the most trusted "paint brand" among U.S. consumers for the fourth consecutive year in 2025. Behr Paint received the highest score of 125.5 points and achieved a perfect 5-star rating, earning the "Most Trusted" grade.

This survey was conducted from January to December 2024, targeting 10,250 consumers across the United States who had actual experience purchasing paint. The respondents provided feedback on various aspects, including paint trustworthiness, brand reputation, quality, and sustainability.

The credibility of these results is further enhanced by the fact that the survey was carried out by Lifestory Research America's Most Trusted® Study, an organization that selects top-rated brands based on large-scale consumer surveys. Following Behr Paint, Sherwin-Williams (120.2 points), Benjamin Moore (117.8 points), Kilz (116.3 points), and Valspar (112.5 points) were also included in the "Top 5."

A Behr Paint representative stated, "The reason we have maintained the number one position for four consecutive years as a brand that satisfies customers, as verified by a globally recognized research institution in the advanced U.S. market, is because we combine excellent quality with reasonable pricing."

Behr Paint also achieved strong results in the J.D. Power "2025 U.S. Paint Satisfaction Study." In the interior paint category, Behr Paint ranked second with 727 points, and in the exterior paint category, it also ranked second with 721 points. In the wood stain category, Behr Paint took first place with 725 points.

The "2025 U.S. Paint Satisfaction Study" was based on the responses of 7,119 consumers who purchased and applied interior paint, exterior paint, and wood stain over the past 12 months, with responses collected from July 2024 to January 2025.

A Behr Paint representative explained, "The reason Behr Paint received outstanding evaluations from actual consumers is because the 'Behr' (BEHR) brand produces and sells premium coatings that can be trusted and used across all categories."

Meanwhile, Behr Paint, which has tailored its product lineup for the Korean market, is enjoying great popularity by precisely meeting the practical needs of Korean consumers with products such as "Behr Opaque Wood Stain," optimized for wood finishes like decks, fences, and siding, and "Granite Grip," which is designed for spaces such as cafes, terraces, and stairs that require both slip resistance and a unique textured interior effect.

These products can be purchased through Behr Korea, the official importer of Behr Paint. Behr Korea has signed an official distribution agreement with the U.S. headquarters to supply Behr's key products in Korea.