Nota Signs Contract to Supply Generative AI Solution to Dubai Roads and Transport Authority

"Accelerating Expansion into the Middle East"

Nota, an artificial intelligence (AI) optimization technology company, announced on April 23 that it has signed a contract with the Dubai Roads and Transport Authority (RTA) in the United Arab Emirates (UAE) to supply a generative AI-based intelligent transport system (ITS) solution. This marks the first time a Korean company has successfully commercialized an on-device generative AI solution in the Middle East.

Nota CEO Myungsoo Chae is exchanging an MOU agreement with Mohamed Al Mudareb, CEO of Dubai Roads and Transport Authority (RTA). Nota

The ITS system supplied by Nota is one of the company's proprietary vision-language model (VLM)-based video monitoring solutions, called 'Nota Vision Agent.' It operates flexibly on both NVIDIA's centralized and edge devices. By analyzing video data in real time, it can quickly detect accidents or unexpected incidents on the road, enabling immediate response. Nota secured the contract after being recognized for its fast data processing speed with minimal reliance on cloud servers, efficient operating costs, and outstanding security.

Based on this contract with the Dubai RTA, Nota plans to officially announce the project's achievements at 'GITEX,' the largest technology exhibition in the Middle East, in October. The company aims to expand beyond Dubai and actively participate in smart city development projects throughout the Middle East.

Myungsoo Chae, CEO of Nota, stated, "This contract with the Dubai RTA is a meaningful achievement that proves Nota's global technological competitiveness. Building on this momentum, we will successfully complete our IPO this year and actively lead AI innovation in smart cities and various industrial sectors in the global market, including the Middle East."

Meanwhile, Nota is accelerating its efforts to become the first AI optimization company to be listed on KOSDAQ this year and is preparing to submit a preliminary review in the middle of the year. Since its early days, the company has quickly attracted investment from Naver D2SF, and in October last year, it secured Series C funding from Stonebridge Ventures, Stick Ventures, and Mirae Asset Securities, bringing its cumulative investment to 53.2 billion KRW.