Yuanta Securities will participate as a sponsor at the global EDM (Electronic Dance Music) festival 'EDC Korea 2025 (Electric Daisy Carnival Korea 2025)', which will be held at Inspire Resort in Yeongjongdo for two days on April 25 and 26.
This sponsorship is part of Yuanta Securities' repositioning strategy to continuously strengthen communication with the younger generation and establish itself as a brand that resonates with their lifestyle and sensibilities.
EDC is the world's largest electronic dance music (EDM) festival, held in major cities around the world including Las Vegas in the United States, Mexico, the United Kingdom, Japan, and China. Since its inception in the United States in 1997, it has evolved beyond a simple music performance into a massive community event that challenges boundaries to create new culture through relentless creativity.
EDC Korea 2025 will feature world-renowned DJs such as Martin Garrix, Steve Aoki, and Peggy Gou, along with tens of thousands of fans who will come together to enjoy life, love, art, and music.
At the EDC venue, Yuanta Securities will operate a sponsor zone and organize various interactive events and prize giveaways for the most important headliners?the audience. The company will also utilize digital content linked with social media as part of its marketing efforts.
Kim Sooyong, Head of Digital Strategy at Yuanta Securities, stated, "Yuanta Securities decided to participate in this sponsorship to create new opportunities for the younger generation to naturally encounter finance in spaces and experiences familiar to them," adding, "We will continue to listen to the rhythm of the younger generation and strive to become a financial brand that blends seamlessly into everyday life with flexible thinking."
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