Half of All Product Categories Now Eligible for Service
Product Volume More Than Doubled Compared to Previous Levels
Lotte Shopping's e-commerce platform, LotteON, announced on April 23 that half of all product categories are now delivered through its next-day delivery service, 'NaeilONda'.
LotteON recently more than doubled the number of products available through the NaeilONda service, which launched in 2023. At launch, the NaeilONda assortment included about 10,000 items such as processed foods, household goods, kitchenware, and pet supplies. By last year, this number had increased to 230,000 products.
Customers who want next-day delivery can check whether the NaeilONda flag is attached to the product and confirm the order cut-off time. Delivery is free for purchases over 30,000 won. The order cut-off time varies by product, ranging from 9:00 a.m. to 5:00 p.m.
According to LotteON's analysis of NaeilONda sales in the first quarter of this year, the most frequently purchased categories were coffee, bottled water and beverages; cosmetics and perfumes; and children's clothing. The categories generating the highest sales were luxury goods; sportswear and sneakers; and health and diet foods. The categories with the largest number of NaeilONda products were kitchenware; cosmetics and perfumes; and health and diet foods.
Ryu Seungmin, head of LotteON's SCM team, said, "As we expanded the range of eligible products, the share of NaeilONda has grown significantly," adding, "We will continue to explore various measures to satisfy customers with fast delivery."
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