Lotte Department Store Expands Introduction of Local Brands in Busan, from Produce to Beauty and Fashion

Centum City Branch Welcomes Local Cosmetics, Handbag, and Apparel Stores in Succession

Lotte Department Store branches in the Busan region are further expanding their efforts to foster local businesses and create new sales channels through the introduction of local brands, strengthening their commitment to mutual growth with the local community.

Lotte Department Store Centum City branch has partnered with local companies across a variety of product categories, including beauty, accessories, and fashion.

Recently, as the status of K-beauty continues to rise, a specialty beauty store offering both quality and diversity opened earlier this month on the B1 floor of the Centum City branch.

A customer selecting products at the gel nail brand 'Bibi Show' store in Lotte Department Store Centum City branch. Provided by Lotte Department Store

Brands such as "Pure Skin," which offers soothing and toner products effective for suppressing skin troubles like acne and atopic dermatitis; "Young Me," a specialist in multi-care mask packs for photoaging; and "Skin Solution," which focuses on anti-aging, are presenting a wide range of skincare products. In addition, "Vivi Show," a gel nail sticker brand that eliminates the need for direct UV lamp exposure, and "Mithe," a waxing body care brand, are introducing products designed to minimize skin irritation.

Employees of the local cosmetics brand "Pure Skin," located on the B1 floor of Lotte Department Store Centum City, are introducing their representative products effective for skin troubles. Photo by Lotte Department Store

Furthermore, accessory and apparel brands that have grown based in Busan are also located on the B1 floor of the Centum City branch. "Eule Traum," which features handbags and card wallets as its main products, and "Frill," which offers practical women's clothing, are robust local brands with various accolades, including commendations from the Small Enterprise and Market Service and selection as excellent companies by the Ministry of Employment and Labor. These brands are expanding their reach to both domestic and international customers at the Centum City branch.

All Lotte Department Store branches in the Busan region have enhanced freshness and affordability for agricultural products by engaging in direct transactions with vegetable producers in the Yeongnam region. They also plan to introduce a variety of salad products produced at smart farms with pesticide-free certification, including Oi-gochu from Changnyeong-gun, Gyeongnam; perilla leaves from Miryang, Gyeongnam; Cheongyang chili peppers from Dalseong-gun, Daegu; and zucchini from Chilgok-gun, Gyeongbuk.

Park Geonsun, Head of Sales at Lotte Department Store Centum City branch, stated, "We believe that local brands with excellent product quality will have a valuable opportunity to reach consumers more closely through our sales channels, and we will continue to take the lead in discovering outstanding local brands in the future."